Job Description

About Us

Dental Depot DFW is a fast-growing, multi-location dental group dedicated to excellent patient care, strong community partnerships, and building a recognizable, respected brand. We're seeking a driven, creative, and strategic Part-Time Marketing Coordinator to take the lead on daily marketing efforts while supporting larger growth initiatives.

Position Overview

As our Marketing Coordinator, you'll be responsible for executing and managing marketing strategies across social, digital, and grassroots channels. You'll own the day-to-day implementation of content, community outreach, digital ad campaigns, and performance tracking—all under the guidance of our Marketing & Recruiting Coordinator. This role is ideal for someone ready to step into a leadership position, bring ideas to the table, and work with autonomy while staying aligned with brand goals.

Key Responsibilities

Digital Marketing & Campaign Execution

• Manage and grow our social media presence across Instagram, Facebook, TikTok, and more: plan, create, schedule, post, and engage with audiences.
• Build and run Meta Ad campaigns, optimize performance, and report on outcomes.
• Support the management of Google Ads campaigns and participate in strategic SEO efforts to drive new patient acquisition.
• Create and manage campaigns in CareStack (our dental practice management platform), including email blasts, promotions, newsletters, and patient communications.

Content Creation & Brand Development

• Create and edit video content for training, patient education, office spotlights, and social reels.
• Design flyers, digital graphics, and internal collateral using Canva.
• Visit offices weekly to capture photos/videos and keep marketing content fresh and authentic.
• Work with office staff to highlight achievements, team culture, and patient stories.
• Ensure all content is aligned with Dental Depot's brand voice and values.

Community Engagement & Office Communication

• Research and coordinate local community events, sponsorships, and outreach opportunities.
• Set up, attend, and represent Dental Depot at events (e.g. health fairs, school functions, vendor expos).
• Serve as a communication bridge between office teams and the marketing department for event planning, promotions, and internal announcements.
• Coordinate and support volunteer efforts across offices.

Market Research & Strategic Planning

• Conduct competitive market research to evaluate dental competitors in each office's area.
• Analyze competitor offerings, promotions, brand presence, and online strategies.
• Provide strategic recommendations on how Dental Depot can stand out in patient experience, branding, or service offerings.
• Identify gaps and opportunities for innovation in marketing efforts.

Performance Tracking & Reporting

• Monitor marketing KPIs, especially new patient numbers, campaign engagement, and ad performance.
• Track and analyze campaign data to guide future strategy.
• Collaborate with leadership to build reporting dashboards and improve transparency across locations.

Ideal Candidate Profile

• Self-Starter: Takes initiative, meets deadlines, and runs with ideas confidently.
• Creative & Strategic: Balances bold creative vision with data-driven decision-making.
• Strong Communicator: Comfortable leading conversations with managers, vendors, and event organizers.
• Organized & Adaptable: Excels in a fast-paced, multi-project environment.
• Brand-Forward: Understands how to craft a cohesive brand presence across platforms.

Requirements

• Demonstrated ability to manage professional social media accounts.
• Experience with Meta Ad Manager is required.
• Familiarity with Google Ads, SEO, and marketing KPIs.
• Canva expertise and basic video editing experience (CapCut, InShot, etc.).
• Comfortable with in-person office visits and representing the brand at community events.
• Access to reliable transportation and a flexible schedule for occasional evening/weekend commitments.

What We Offer

• Flexible part-time hours with potential for growth.
• A high-impact role with creative freedom and autonomy.
• A collaborative, supportive culture with opportunities to shape the brand's future.

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