Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!
Westgate Resorts is seeking a dynamic and enthusiastic Digital Analyst Senior Manager to lead the implementation, reporting and integration of all web analytics/tracking for its suite of flagship websites using native web analytics suites/solutions (Google Analytics 4/360) and additional advertising tracking implementations, as well as backend reporting projects at a small or larger (enterprise) scale.
The Digital Analyst Senior Manager role is responsible for developing, expanding, and reporting on the digital analytics of the enterprise environment for Westgate Resorts. This role will help execute and lead digital analytics projects for websites which are part of the Westgate Resorts portfolio. They will leverage a wide variety of quantitative and qualitative methodologies along with conventional tools (some based on recommendation) to produce research reports and actionable recommendations in order to make more strategic decisions based on rate, revenue, hotel dates, lengths of stay, product (room type), seasonality, vacation package bookings, audience overlaps/optimizations, and other emergent patterns. This role will also be responsible for researching solutions to existing analytics gaps (either in technical stack, platform, or process) and for providing new insights through the consolidation of data from various platforms into a single ‘view’ of actionable data. This role will participate in platform research, data collection, report generation, and the translation of results into actionable insights that adds value. This role reports directly to the National Director of Rentals, heading up the entire marketing department.
To perform this job successfully, an individual must be able to perform each essential duties and responsibilities satisfactorily. Additionally, the person must possess and adhere to the following core company values:
Essential Duties & Responsibilities
Experience:
Technical Skills:
Travel Requirements:
Why Westgate?
Westgate Resorts is an Equal Employment Opportunity employer . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email WGAccommodations@wgresorts.com with the job title and the location of the position for which you are applying.
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